(External) Generative AI Masterclass for HEOR and Market Access

As Malaysia begins to embrace the promise of cell and gene therapy (CGT), challenges surrounding affordability, access, and real-world evidence remain significant, especially in Sarawak and other underserved regions.

This workshop will explore how generative AI can be used to support Health Economics and Outcomes Research (HEOR) and improve market access strategies. Key benefits include:

• Accelerating local evidence generation to support regulatory and policy decisions

• Supporting value-based pricing models for advanced therapies

• Reducing access barriers through data-informed resource allocation

• Strengthening engagement with payers, regulators, and international collaborators

For SSCTR members, this is a timely opportunity to learn how emerging AI tools can help ensure CGT innovations reach Malaysian patients equitably and effectively.

Click the following link to register via the official website.

https://www.mgh-ita.org/workshop-on-generative-ai-for-heor-and-market-access/

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